More tools for promoting your club and district

By Janis Young Rotary International News - 10 January 2008

The fourth edition of Humanity in Motion will be sent to all clubs for use in promoting Rotary locally. Carrying a membership message, this edition emphasizes the ways that Rotary enables members to make positive contributions in the world and showcases the many attributes of the typical Rotarian. Like the first three editions, Humanity in Motion IV includes television and radio public service announcements (PSAs), a newspaper supplement, and print and billboard PSAs. Rotarians are encouraged to tailor the PSAs to their local community.

Rotary clubs have used these tools in a number of creative ways. For example, the Rotary Club of Kawaguchi/Hatogaya Bunan, Japan, placed small Rotary billboards on the back of 1,000 taxis. In Canada, the Rotary Club of Westmount, Québec, created a 16-page color magazine using the Humanity in Motion supplement and PSAs to highlight Rotary’s initiatives to eradicate polio and promote peace. The club personalized the articles and PSAs to feature local service projects. The magazine was then distributed in a local newspaper to 10,000 homes.

With its membership focus, Humanity in Motion IV complements the third edition, distributed in 2006-07, which focuses on polio, peace through international education, literacy, the environment, and other issues that Rotarians are addressing. Clubs are encouraged to use all these tools--and personalize them as appropriate--to promote Rotary in their community.

See all current Humanity in Motion ads. Humanity in Motion IV ads will be available online after 17 January.

See Rotary videos on YouTube

Now you can view the Humanity in Motion public service announcements along with segments from RVM: The Rotarian Video Magazine on the Rotary International channel on YouTube. Go to www.youtube.com\rotaryinternational to see a selection of RI videos on this user-generated video site.

If you search Rotary, you’ll also find--amidst the offerings on rotary engines and rotary-powered cars--videos produced by Rotarians, clubs, and districts worldwide. Watch an upbeat promotional video from the Rotary Club of Sydney, Australia. Or listen to the Rotary Stones promote PolioPlus to the tune of some Rolling Stones hits. Unusual club fundraisers, national polio immunization days, and Rotary service projects and exchanges are all featured heavily on this popular site.